Concept and Editorial Design in cooperation with Karl’s Restaurant.
We cooked, photographed, wrote and designed to create a book filled with the favorite recipes of four of Duesseldorf´s finest chefs.
Our network created content and a visual appearance that needed to reflect the contemporary and high quality cuisine featured in the book. For us the characteristics of good food is not only shown through its processing but also by the initial quality of the ingredients. This is why we chose a photography style that was not intended to be flattering but honest. Every aspect had to correlate with the typographic simplicity so as to not outshine the initial purpose – to cook.
100% of the revenue is going directly to four local social organizations.
Food: Nora Luther, Pavel Becker
Portrait: Christian Rolfes